best plain web pagesHow Clients Benefit--Success Story
One of our clients has a retail, business-to-consumer (BtoC) commerce website that includes more than four thousand plain and simple plain web pages (more than half the pages have been built with our plain web pages publishing system. All of the remaining web pages are being republished with our system). This client's site enjoys more than 8 thousand unique new visitors each and every day of site operation. The client has achieved a Google Page Rank of 5 in its industry (retail clothing) and comes up within the top 20 results of most keyword searches critical for the success of the site. Average retail prices for items are in the $150-$400 range. Gross profit ranges from $75 to $200 an item, or about 50% of retail price. The end result is a half million dollars or more, per year, gross profit from the web.
Let's take a look at how the client handles the search problem. If you are not aware, the search problem is simply that, without a database (remember that websites built with plain and simple web pages typically do not incorporate a database), it is very difficult to provide web site visitors with a means of searching products. Incorporating site search adds substantial value to the web site visitor experience. So how to give the visitor what he/she needs, without so-called "dynamic" pages published from a database along with very long page addresses and lots of scripts? The answer lies with the shopping cart system used by our client. Shopping carts like CartServer from AmeriCart will give away the database for site search in exchange for the online transaction business. We worked with the client to implement the free-of-charge search database.
In effect, the client now presents the web with two sites, one is optimized for online promotion through search engines; the other is a gateway to a product database on the backend, where it belongs.
email us to find out MORE.
